Demand Generation Manager (Cyber Security)

14th March 2022
Vandu Worldwide

Our client is a dynamic Cyber Security start-up, growing 300% y/y, a leading global provider of end-to-end Cyber Security solutions for SMBs. The products empower organizations to protect against malware, ransomware, phishing, and botnets – across devices, users, and cloud applications. The solutions are easy to deploy and affordable, and they have unmatched coverage, reliability and support. 5,000 businesses and over 15 million users already use them.

We are looking to fill a newly-created position of Demand Generation Manager, to help take the company’s growth to the next level. The overriding responsibilities of this role are to design and oversee the execution of multi-touch demand creation programs and drive pipeline creation and revenue growth.

This role reports to the VP of Growth, and will work closely with the Sales and Marketing teams. This is an excellent opportunity to join a pioneering cyber security start-up in the midst of its hyper-growth stage.



  • Develop databases targeting key markets and verticals
  • Build a scalable demand generation function to drive predictable pipeline activity
  • Evaluate, select and manage outside vendors that contribute to the demand creation programs
  • Manage team and/or external agencies to attain daily activity metrics of outbound calls, decision maker contacts, qualified leads.
  • Amplify qualified leads, opportunities and pipeline to meet or exceed growth targets across business segments
  • Manage all inbound and outbound demand generation channels. Determine the tactical mix between email, digital advertising, SEO, webinars, and social
  • Manage demand generation campaigns performance in terms of evaluating results tactic by tactic and optimizing performance over time, testing variables in the plan to improve future performance. Analyze and report results effectively
  • Execute B2B campaigns
    • Manage and optimize the budget allocation across campaigns
    • Configure and build campaigns within Marketing Automation
    • Identify content needs for campaigns
    • A/B testing of campaigns to increase success rate
  • Work with Sales and Marketing to develop end-to-end campaigns, from concept to execution to tracking results
  • Maintain a feedback loop between sales and marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions
  • Work with the content team to create compelling and consistent messaging for email and social media campaigns
  • Work with website resources to ensure that inbound traffic to the website converts into leads
  • Set program goals, analyze campaign results in detail, draw insights, and make data-based adjustments
  • Build reports and dashboards to monitor lead gen activity
  • Develop account-based marketing programs to help land and expand key accounts
  • Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations
  • Ensure compliance with CAN-SPAM, GDPR and any other applicable/relevant regulations



  • Extensive digital marketing experience, preferably in B2B technology markets
  • Experience in demand generation function at an enterprise software or SaaS company
  • Expert in digital marketing, including SEO, PPC, lead scoring, nurturing programs, list management, segmentation, and targeting
  • Strong analytical expertise to set measurable goals and evaluate campaign effectiveness
  • Deep understanding of optimization requirements at the different stages of the funnel
  • In-depth knowledge of CRM and marketing automation systems. Experience with SalesForce and Hubspot – advantage
  • Strong project management skills. Self-motivated and extremely resourceful in driving projects forward
  • Deep understanding of full-funnel performance marketing and growth levers (acquisition, adoption/activation, monetization, retention)
  • Ability to work in a fast-paced environment
  • Outstanding English communication and language skills, other languages a plus