Marketing Campaign Manager

14th June 2022
Vandu Worldwide

Our client is a dynamic Cyber Security start-up, growing 300% y/y, a leading global provider of end-to-end Cyber Security solutions for SMBs. The products empower organizations to protect against malware, ransomware, phishing, and botnets – across devices, users, and cloud applications. The solutions are easy to deploy and affordable, and they have unmatched coverage, reliability and support. 5,000 businesses and over 15 million users already use them.

We are searching for a creative Campaign Manager, to help take the company’s growth to the next level, by building marketing plans for a wider and visible reach of an audience.  The primary responsibility is to assist in the creation, execution and monitoring of marketing programs across several channels, and drive pipeline creation and revenue growth.

This role reports to the VP of Growth, and will work closely with the Sales and Marketing teams. The ideal candidate is data driven, strategic and and hands on.

This is an excellent opportunity to join a pioneering cyber security start-up in the midst of its hyper-growth stage.

 

Responsibilities

  • Own campaign execution towards delivering results against KPIs; ensure campaigns meet best practices for success
  • Collaborate with Managers and SMEs to align campaign structures and strategies against goals; create performance recaps with an eye towards KPIs and growth.
  • Leverage campaign and data to solve problems and find new opportunities for business growth
  • Conduct market research to identify customer trends, competitors’ offerings and demographic data
  • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies
  • Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers
  • Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics
  • Create innovative marketing campaigns depending on robust data and present the recommendations to management
  • Establish and maintain relationships with new and existing clients through networking and prospecting
  • Own campaign timelines, asset management, strong project management skills an asset

 

Qualifications

  • Digital marketing experience, preferably in B2B technology markets
  • Experience in demand generation function at an enterprise software or SaaS company
  • Skilled at digital marketing, lead scoring, nurturing programs, list management, segmentation, and targeting.
  • Strong analytical skillset, able to set measurable goals and evaluate campaign effectiveness.
  • Ability to work with CRM and marketing automation systems. Experience with SFDC and Hubspot – advantage
  • Strong project management skills. Self-motivated and extremely resourceful in driving projects forward.
  • Ability to work in a fast-paced environment
  • Proven ability to set clear and deliverable goals – demonstrated tenacity and a commitment to deliver and be accountable for results
  • Outstanding English communication and language skills, other languages a plus
  • Excellent analytical skills
  • Ability to work under pressure and motivation to succeed in a competitive environment
  • Ability to work with teams and collaborate