Product Marketing Manager
Our client’s IoT cellular cloud network enables innovation and flexibility for services that drive a more connected world. Its rapidly expanding 5G IoT connectivity service provides seamless, accessible and cost-effective device connectivity that scales developers’ requirements.
The company’s technology connects millions of devices in over 160 countries and 500 networks across multiple verticals such as from point of sale, manufacturing, healthcare, fleet management, micromobility, retail and so much more.
As a product marketing manager you will spearhead all marketing efforts for the assigned products. You will help the company identify customers needs and work with various company’s teams to create effective marketing content.
This is a home office position.
Responsibilities
- Lead product marketing content development
- Outline product marketing deployment timelines
- Manage product marketing campaigns
- Craft product storytelling vision and voice
- Build relationships with external vendors and key stakeholders
- Define and validate product market fit, market sizing and the business case for product launches and sales direction
- Partner with Marketing and Sales teams to drive cross-functional, cross-channel sales efforts
- Own product positioning and messaging, to better drive acquisition and adoption from the customers
- Drive the development of marketing assets & content to support product awareness and customer acquisition
- Build positive relationships across the organization, with the ability to drive cross-functional team projects
Requirements
- Significant product marketing experience
- Extensive experience designing customer promotions
- Telecommunication background – advantage
- IoT connectivity background – advantage
- Deep understanding of market trends and product life cycles
- Firm grasp of ways to develop strategic product marketing campaigns
- High degree of empathy for others’ perspectives and circumstances
- Strong written and verbal communication skills
- Proficiency with product design techniques based on hands-on experience