Global VP Marketing (GenAI, Analytics)
Our client is a growing SaaS startup, shaping the food and beverage industry with its GenAI-powered consumer data platform. This technology is revolutionizing product strategy and driving success for major brands like Nestle, Pepsi, and Campbell’s. With insights from billions of data points, the company empowers its clients to create, market, and sell their products faster and more successfully.
We’re looking for a dynamic and driven Marketing leader, who brings proven success in scaling up (team, revenue) and in making impact of the sales funnel. Global experience and strong start-up background are also required.
Join this $10 trillion industry, where creativity and an entrepreneurial mindset drive daily success and reach the homes of billions of people in an industry where change isn’t just a recipe but a way of life.
The position is reporting to the CRO (based out of US).
Responsibilities
- Leading all marketing dimensions
- Managing a global team of marketing professionals (currently 12 employees)
- Lead Generation
- Collaborate with the CRO and Sales to define the Go to Market strategy
- Establish Marketing best practices and infrastructure for continuous growth
Requirements
- Track record of scaling up
- Experience managing a remote marketing team
- International experience
- Experience marketing B2B SaaS
- Start-up background – a must
- Successful track record in Lead Generation
- Experience in defining Go to Market strategy
- Experience in Marketing-tech / Analytics / Retail-tech companies – advantage
- Familiarity with the Food & Beverage Industry – advantage