Product Marketing Manager (GenAI, Analytics)
Our client is a growing SaaS startup, shaping the food and beverage industry with its GenAI-powered consumer data platform. This technology is revolutionizing product strategy and driving success for major brands like Nestle, Pepsi, and Campbell’s. With insights from billions of data points, the company empowers its clients to create, market, and sell their products faster and more successfully.
We’re looking for a dynamic and driven Marketing professional, passionate about understanding consumers’ needs and behavior and applying the knowledge to product creation. This individual should be eager to lead the industry revolution with AI and drive transformation in work processes.
Join this $10 trillion industry, where creativity and an entrepreneurial mindset drive daily success and reach the homes of billions of people in an industry where change isn’t just a recipe but a way of life.
This is a hybrid role (twice a week in the Manhattan office), reporting to the Director of Product Marketing (based out of US).
Responsibilities
- Deeply understand the product—its features, technical capabilities, use cases and customer value, becoming the go-to expert for internal teams
- Translate technical functionality into clear, benefit-driven messaging that resonates across audiences, from buyers to end users
- Own product positioning and messaging frameworks, tailoring value propositions by segment, persona and market context
- Actively support the sales process by joining strategic customer calls, helping to articulate product value, address objections and accelerate deal velocity
- Collaborate cross-functionally with product, sales and GTM teams to align on roadmap priorities, launch timing and customer value delivery
- Create and maintain high-impact enablement assets, including sales decks, one-pagers, battlecards, product briefs and internal FAQs
- Enable internal teams through structured training on product capabilities, use cases and competitive differentiation.
- Conduct ongoing market and competitor analysis to identify product gaps, technical differentiators and opportunities for positioning refinement
- Lead go-to-market strategy for new products and features, including messaging rollout, launch toolkits and post-launch performance tracking