Sales Director UK (Industry 4.0)

27th April 2026
Vandu Worldwide

Our client is a leading provider of Real-time Operational Intelligence (RtOI) solutions, transforming traditional manufacturing floors into smart, connected factories. The company’s next-generation cloud-based platform leverages AI and advanced data analytics to provide decision-ready insights, empowering stakeholders to optimize performance, increase efficiency and achieve manufacturing excellence.

With a global presence in over 25 countries and more than 140 customers, the company is at the forefront of Industry 4.0. It specializes in high-demand manufacturing sectors, including Food & Beverage, Plastics, and Packaging.

As part of the expansion in the UK, our client is seeking a dynamic and results-driven Regional Sales Director. In this role, you will be responsible for identifying new business opportunities, building strategic relationships with manufacturing leaders and driving revenue growth.

The role involves significant activity in the Birmingham area, while covering the entire UK market. This is a home office position, reporting directly to the CEO.

 

Responsibilities

  • Market Expansion: Develop and execute a strategic sales plan to expand the presence in the UK market.
  • Sales Cycle Management: Manage the entire sales process—from lead generation and initial contact to high-level demonstrations, negotiations, and closing.
  • Direct Reporting: Provide regular forecasts and strategic insights directly to the CEO and global sales leadership.
  • Industry Networking: Leverage and expand your professional network within the manufacturing sector to create a robust pipeline.
  • Consultative Selling: Understand complex manufacturing challenges and articulate how MATICS’ AI-driven solutions solve them.

 

Requirements

  • Industry Expertise: Proven experience and deep familiarity with the manufacturing industry (mass production lines, smart factory environments).
  • Strong Network: An existing, high-quality professional network in the Plastics, Food & Beverage or Packaging.
  • Sales Track Record: Demonstrated success in B2B technology sales (SaaS, MES or Industrial IoT preferred).
  • Interpersonal Excellence: Exceptional communication skills with the ability to build long-term relationships and trust with decision-makers and plant managers.
  • Mindset: A “Can-Do” attitude with a high degree of self-motivation and the ability to work independently.
  • Goal Oriented: A relentless focus on achieving and exceeding sales targets and KPIs.
  • Mobility: Flexibility to travel frequently across the UK (with a focus on the Midlands/Birmingham)